Social media marketing is a great way to connect with your reverse mortgage audience to build your brand, increase sales, drive website traffic, and generate referrals.
Another myth about seniors is they don't use social media. According to Pew research, 47% of people over 65 use social media. That's 18 million seniors and growing. Marketing to seniors on social media should not be ignored.
Social media is also a great way to market to professionals who can refer clients, such as financial planners, real estate agents, CPAs and others.
The key to social media marketing is posting timely, relevant and engaging content consistently.
We create industry social media posts every week that you can post to your social media accounts. These posts enhance your professional image as an industry expert and thought leader.